Hanyoyin da farashin a marketing

Duk lokacin da muka zo da kantin sayar da kuma ganin farashin canja, mun zama sha'awar a kan abin da akai wadanda wannan farashin sun canza, kuma a general, wanda yake da alhakin da samuwar. Musamman daukan hankali, a lokacin da daya da kuma guda sauki samfurin daga daban-daban masana'antun bambanta a farashin da sau da yawa, ko a lokacin da a cikin makwabta Stores ne guda kaya a cikin hanyoyi daban-daban. Kada ka rush zargi gwamnatin - da farashin tsari mafi rikitarwa fiye da alama da farko kallo.

Idan ka yi tunanin cewa a cikin wani free kasuwar farashin, farashin iya tsara yanayi, to, kai ne warai kuskure. Yana da wani abu, ba shakka, zai yiwu, amma irin kamfanonin a kasuwa ba zai šauki tsawon. Kallon asali hanyoyin da farashin a marketing, kuma za ka fahimci yadda yana da wuya da kuma rikitarwa aiwatar.

A farko wuri, kamfanin a kafa wani farashin kamata mayar da hankali a kan gasar da kuma talakawan kasuwar price. Idan wannan ba a yi, kamfanin ko dai ba zai iya sayar da kayayyakin (inflated farashin), ko yi hasãra (undercharge). Duk da haka, a kewaya - shi ba ya nufin ka kwafe. A gaskiya ma, kamfanin dole ne kimanta da karfi na dukiya, da karfi na gasar kayayyakin, sa'an nan kuma ku auna nauyi da muhimmancin a cikin idanu na mabukaci, da kuma, a karshe, domin sanin mafi kyau duka darajar tattalin arziki na kayayyakin.

Idan wadannan hanyoyi na farashin a marketing ze zama da wuya a gare ka ka yi tunanin cewa kamfanin bincika abin da samfurin ga mabukaci ya zama alama mafi kyau - ko ta gasa. Idan shi - shi iya sayar da shi fiye da tsada, idan ba - a kan m. Duk da haka, shi ba ya nufin cewa shi ya kamata. A kan tushen da lasafta tattalin arziki darajar, kamfanin ya haifar da wani farashin da cewa na iya bambanta daga gare ta. Ga akwai wani kashi daga cikin wasan: daya, understating da farashin son samun kasuwar share, da kuma wani overstating shi o ƙarin fassara a cikin category na alatu kayayyakin.

A dabarun ne quite ma'ana, amma ba da cikakken nasaba da wani riba, wanda shi ne abin da riba ne ga kamfanin kayyade nuna alama. A baya can, SIC farashin hanyoyin kai tsaye dogara a kan ribar, a matsayin A farashin da aka lasafta a matsayin kudin-da sa ran riba a yanzu. Amma a yau, a fuskar m gasar, kamfanin da aka ba daura da farashin samu kamar yadda hadarin rasa babban, don haka wajibi ne a ci gaba daga cikin kuɗin, da rage halin kaka don kara riba.

Duk da haka, akwai wasu hanyoyi domin sanin farashin daban-daban daga lissafi na sa ran riba da talakawan kasuwar farashin analysis. Suna amfani da kasa akai-akai da kuma yawanci a karkashin yanayi na musamman. Alal misali, farashin hanyoyin in yi, inda mai saye ne sau da yawa m ta wajen m, hada da abin da ake kira "envelop" Hanyar. A wannan yanayin da kamfanin bai san abin da farashin don bayar da gasa da kuma yi tsammani da tayin na fafatawa a gasa lashe m da kuma m mai m sama.

Wani lokaci akwai kuma wadanda rare hanyoyin da farashin a marketing, kamar yadda ba da lõkutan fãɗuwar farashin ƙarƙashin rinjayar jihar, da kafa da gangan low farashin domin halakarwa a gasa, ta kafa wani uniform farashin for duk Enterprises, a cikakkar gasar, da dai sauransu. Duk da haka, mafi girma da daraja a cikin samuwar farashin ne, duk da haka, wani na ra'ayin wani ra'ayi da masu amfani da wani samfurin.

Irin wannan fuskanta da manufar "farashin" da ke sa farashin a lokuta da dama su ne musamman m, "hyped" ko talla dogara ne a kan mai saye bai cancanta ba. Duk da haka, yayin da a can za su kasance da wani zamani tsarin tattalin arziki, za a yi amfani da muka ambata a sama da hanyoyin da farashin a marketing, sabili da haka dõgara a kan wasu irin adalci a cikin wannan harka ba mu da.