Digital - abin da yake da shi? Instruments dijital-marketing

More kwanan nan, don ci a cikin rayuwar a duniya Internet cibiyar sadarwa da kuma ya isa na WANNAN-gabatarwa. Amma da sau ne, kuma ci gaba a cikin shekaru bayanai fasahar ba tsaya har yanzu. Internet talla da aka girma da kuma samun lokacinta, yayin da sauran (da matsanancin, buga t. D.) Talla ne riga a ganiya na ci gaba, kõ kuwa ya fara samun koma baya. Saboda haka duk da haka, Digital - abin da yake da shi?

Digital - shi ne saka alama duk zai yiwu a wannan lokacin, bayanai, lantarki tashoshi, kamar TV, internet, social networks, rediyo da kuma sauran kafofin watsa labaru, a kan yanar-gizo.

ra'ayi

Digital - wannan shi ne wani sabon marketing Sphere, wanda ya kawo tare damar dukan data kasance sadarwa tashoshi. Babban girmamawa da aka sanya a kan yiwuwa na sabon kafofin watsa labarai. Wannan lokaci ya sauya saba riga an internet marketer wanda yanzu gane more yadu. A amsa tambaya "Digital - abin da yake da shi?" Ya kamata a tuna cewa wannan shi ne wani hadadden sakamako a kan mabukaci.

abũbuwan amfãni

A Digital marketing ya da dama indisputable abũbuwan amfãni su ne:

• Niyya. Internet yale mu mu bambance mai amfani a kan wani iri-iri sigogi, shi ya sa wani real tasiri sosai da sosai.
• Price. A general, yayin da kasa saba Digital kafofin watsa labarai talla, ko da kara haduwar kida, tare da zuwan more kuma mafi shirye don amfani da matsakaici da Internet ya inganta da darajar da aka ma girma.
• High ikon saka idanu ingancinta.

Digital model na tasiri marketing

Binciken da tambaya "Digital - abin da yake da shi?", Za ka bukatar ka fahimci cewa irin wannan samfurin na mataki domin gabatarwa. Yana hada wadannan abubuwa.

1. Ilimi iri / samfurin.

Wannan tashar da aka fi amfani a cikin wadannan lokuta:

• Kunkuntar manufa masu sauraro. Zai yiwu akwai zai zama kudin-tasiri kunsa talla, ko da hadewa da sanannun, mafi ziyarci portals cewa masu sauraro.
• The riba Digital da yawa ya fi tare da wani matashi da wani ci-gaba masu sauraro, bugu da ƙari, shi ne kuma na biyu don isa manufa masu sauraro canal.
• A cikin taron cewa ba shi yiwuwa a gudanar da wani talla yakin ta hanyar talabijin.
• A gaban wani karamin kasafin kudin.

2. tallafi daga cikin iri.

Digital aiki mafi kyau a lokacin da:

• Brands bukatar kai bayani game da kansu don tabbatar da cewa masu amfani da kula saya.
• Brand ne halin da mai bayyanawa wani tunanin hannu na mabukaci.
• Brands sauki bayyana yanar-gizo, ba su da wani sauri "gabatarwa".
• Brands (sayarwa ko saya, da sabis) kawai aiki batun da kasancewa daga cikin samfurin bincike.

3. A fitina sayan.

Idan ka gabatar da masu sauraro tare da iri ta hanyar Digital, da samfurin da samfurin kamata a da za'ayi a kan tabo, a cikin wannan hanya.

4. am amfanin lokacin da sayen via dijital.

Rike da mai saye a kudi na ihisani, lokaci-lokaci farashin declines kuma m motivational shirye-shirye.

5. Aminci.

Saboda haka cewa masu amfani jin karin wani tunanin hannu fiye da m, shi wajibi ne don nazarin su more warai, wajen samar da tattaunawa. Kuma wannan Digital karfi kamar kowa.

Features

Digital marketing - ne gabatarwa da samfurin da talakawa ta hanyar digital tashoshi. Don fahimta Digital - abin da shi ne, za mu jera mafi m dijital tashoshi na gabatarwa:

• search engines.
• ya kunsa, talla da dandano;
• Talla Banners.
• SMM da blogs.
• talla a mobile apps;
• talla a abun ciki na bidiyo.
• kwayar talla.

Internet marketing ya cigaban cikin wani dijital Digital Marketing. A yau shi ne mafi m da kuma ainihin bayanin.

Ciniki na bukatar Digital Marketing ga wadannan dalilai:

• Na SMS da MMS saƙonni rasa su shahararsa, amma mobile na'urorin, a kan akasin wannan, da riba.
• A yanzu lokaci, akwai masu kuzarin kawo cikas na miƙa mulki na Internet da na gida cibiyar sadarwa.
• A kowace shekara, dijital TV ne a hankali maye gurbin muhimmanci da kuma alaka da tushen Intanit aikace-aikace, kyale masu amfani don yin shirki da asusun da smart aikace-aikace a na'urorin lantarki da kuma simplifies da hanya ga yin amfani da TV, sabõda haka, ya shahararsa ne fadowa.
• Lantarki talla (POS tashoshi, ICE fuska, yanã tafiya da gaggãwa Lines) hankali maye gurbin saba wa ido tare da waje talla Banners da haske kwalaye. Wannan sa ya yiwu don jawo hankalin hankalin masu amfani da mafi girma da karfi, ba kawai a rana amma kuma da dare. Yana stimulates buying, himmatuwa.
• Musamman da aikace-aikace a kan wayoyin salula na zamani da damar real-lokaci ba kawai don duba abubuwan da suka faru, amma kuma ya dauki mai aiki sashi a gare su.
• Ko da zane-zane da reeling a ƙarƙashin rinjayar Digital Marketing. Amfani da dama aikace-aikace-risovalok, kida da sauransu. D. yarda ya yi wata babbar mataki a cikin masana'antu na ma'adanin.

Digital Agency - abin da yake da shi?

Idan aka kwatanta da na al'ada kafofin watsa labarai dillancin hannu a cikin jeri na talla, Digital hukumomin samar da cikkaken daban-daban kewayon fi dacewa da sabis a wannan lokacin:

• Halitta, tabbatarwa da kuma gabatarwa da shafukan, zane.
• Ci gaban da kamfanin ya ci gaba da dabarun, ta bayanai yanayi.
• Aiki a online al'ummomi, kungiyoyi, blogs, social networks, forums da kuma musamman shafukan.
• Event kungiyar events, gasa, gabatarwa a tare da tare da online gabatarwa.
• Jarrabawa da kuma kara translation na mai amfani da online to offline Sphere.

Babban abu ne bambanci tsakanin Digital Agency daga cikin saba talla - yana aiki a kananan m daya ne daga wani tawagar tare da freelancers da rashin aiki offline. Babban kayan aiki Digital hukumomin ne kafofin watsa labarun monitoring tsarin.

Tabbatar da tasiri na sa kayan aikin a Digital iya zama wata babbar lamba na hanyoyi: a kan ci gaba da kuma haruffa da ra'ayi da kuma lambobin yabo ga high quality-ji da kuma bayar da rahoto.

Sananne a yau shi ne ya halicci abokin ciniki sabis da mafi hadaddun rahotannin kafofin watsa labaru, maimakon bushe statistics.

Maraba da aiki management na shafukan, blogs, social networks, hallara a blogs, musamman articles. In abun ciki ba sabunta duk na sama, shi ne wata ila akwai wani nan gaba na wadannan hukumomin.

Mafi mashahuri Digital hukumomin ne Adv, R / GA, kiran kasuwa Interactiv, Gray New York, "Ofishin Pirogov", "alfadari" Razorfish ta "DesignDepot", kwayar Factory, Mr. Matasa / RepNation.

Digital talla: babban bambanci

A m ci gaba na duniya Internet da kuma da ayyuka, kazalika da zargin sabon na'urori da kuma da yawa aikace-aikace an turawa da kamfanin amfani da Digital Dabarun. Wajibi ne a ci gaba da taki tare da sau, don amsa da sauri zuwa ga dukan abubuwan. Amma ko da wannan ba abu mafi muhimmanci - hasashen, da ikon ya kalli halin da ake ciki coldly, su gabatar da shi a nan gaba.

Digital talla ba amenable ga dokokin na mafi offline marketing da haka, tunanin game da Digital abokin tarayya, na farko na dukkan kalle ta online da sabis. Don sarrafa for Digital artist-gabatarwa, dole ne ka samu a kalla wani m sa na ilmi game da yiwuwa na yanar-gizo. Yau ba matsala je Digital darussa a kan Internet cewa koyar da asali Concepts da kuma hanyoyin.