Bernar Arno: biography, Jihar

Daya daga cikin arziki na France - Bernar Arno, wanda jihar, daga ra'ayi na mujallar Forbes kiyasta a talatin da bakwai da kudin Euro biliyan - to irin wannan nasarar da aka tafiya purposefully. Tun shekarar 1989, ya kaiwa da LVMH (Moet Hennessy Louis Vuitton), kamfanin ne shugaba a samar da kuma sayar da alatu kayan.

farko

Uba Arno yana da kananan yi kamfanin, kuma ko da yake ya ba da burinsu na ɗansa, ya ba da shi zuwa ga saurayi na ashirin da biyar. Bernar Arno raba tare da yi maza maza, kawai bayan shekaru biyu, mahaifinsa ma sa kafin gaskiyar na sayarwa bayan kammala ma'amala. Next shekaru hudu, saurayin aka karatu a Amurka kasuwanci da kuma daidai karatu mergers da Acquisitions, al'amurra American hanyoyin da maƙiya juyin mulkin.

A Faransa, wannan ilimi ne da sauri ya juya a cikin wani fasaha. Kudi daga sayar da iyali kasuwanci ya iya zuba jari fiye da nasara. Yana haka ya faru da cewa fatara Boussac - yadi conglomerate cewa mallakar, a cikin wasu abubuwa, da kuma sanannen gidan na Kirista Dior fashion. Gwamnatin Faransa yana neman saye daga mafarauta a kan wannan tidbit. Bernar Arno doke kowa da kowa, ko da Louis Vuitton. Na dauki kudi a cikin banki, kamar yadda ya 80 da dala miliyan, kuma ya kasance 15 da kuma sayi hannun jari na kamfanin ta farko tare da dangi, da suke da masu, sa'an nan gwamnatin.

alatu

Tarurrukan na ƙonawa kamfanonin Boussac, bisa manufa, aka ba su shirya. Arnaud aka sayar da dukiya, har zuwa yiwu. Abin mamaki, duk da haka, zo a ƙarƙashin rinjayar da fashion duniya, Kirista Dior yanke shawarar ci gaba da kanka da kuma haifar da samar da sayarwa na alatu kayan da duniya jagorancin matakin. Halitta, daga ƙasa da shi ba zai yiwu ba, kuma Bernar Arno a shekarar 1988 ya fara sayen up hannun jari na sabuwar kafa kamfanin LVMH. Shi ne mai hadarin gaske mix: da shampen "moot" barasa "Hennessy" da kuma duniya-sanannen kamfanin "Louis Vuitton".

Duk da haka, da unifying ra'ayin har yanzu ya kasance: da daban-daban brands na zuwa aji na alatu. Tattalin arzikin a duniya yana fuskantar duniya yanayi, juya da kuma kula da kowane guda iri ne tsada, da kuma wani guda fayil ba haka nauyi. Sai ya juya daga ko da ciniki a alatu kayan, yana yiwuwa a ajiye, da kuma tsunduma fiye da Bernar Arno. Hotuna da wannan lokaci ya nuna yadda tsanani da mutum, da kuma yadda kai m.

daular

Wannan dabarar kawo 'ya'yan kusan nan da nan. Moet Hennessy Louis Vuitton (LVMH) ne yake iko da yau wannan sonorous fashion brands kamar Kirista Lacroix, Givenchy, Kenzo, Loewe, Berluti, Guerlain, Celine, jewelers Fred da Swiss watchmaker Tag Heuer.

Barasa brands kuma ya karu - a Dom Perignon, Veuve Clicquot, Krug, Pommery. Empire rike girma, da kuma Bernar Arno, wanda biography - a tarihin daya daga cikin m kasuwanci ne har yanzu daya daga cikin mafi yawan aiki saye a duniya.

Ba tare da kashi

Daya daga cikin su ya faru a lokacin da ƙoƙarin ƙara zuwa data kasance hannun jari a yadda ya rabo daga Gucci dukan sauran mutane, domin ya zama da tafin kafa mai shi. Mulki iyali na haihuwa da kuma alatu m karfi da yayi musu - a fili gaji da juna tun shekarar 1923. By 1980s, kamfanin ya zo da cikakken tsaya. Duk da haka, tunani game da shi, Bernar Arno ta ki sayen saboda m sakaci na duk lokuta. Sai na yi nadãma wannan shawara, amma ya nemi kamfanin ya tsada sosai. Ina kokarin lallashe manajan ta miƙa shi albashi cancanci wannan mataki. Ya balked.

Arnaud sa'an nan, suka ce, cizon a bit, da kuma yi a kara a kan Netherlands ( "Gucci" RIJISTA a Amsterdam a matsayin shari'a mahaluži) game da maladministration da kamfanin. Manajan (De Malahan) ma aka haifa ba jiya: a Amurka kasuwanci doka tawagar aiwatar da makirci da ãdalci dilution, da harbe-harben ashirin da miliyan hannun jari. The rabo daga cikin Arno a karshen an rage da rabi. Sa'an nan De Malahan ya sayar da arba'in bisa dari kan gungumen azaba, a kishiya Arnaud - Fransua Pino, tare da wanda suka dade da suka wuce fuskanci a kan kasuwanci hanyoyi.

Amma ba tare da sa'a

Bugu da kari zuwa sama, Bernar Arno rike gwanjo tuntužar Philips, da sosai guda. shi sayar "Black Square" da Malevich for goma sha biyar da dala miliyan. Ya kuma yana da kafofin watsa labarai: kudi bazawa Investir da Tribune The, mujallar domin art masoya Connaissances Des Arts, Classique radio station, kazalika da goma da cent gungumen azaba, a mai shi daga cikin TV channel TF1 - wani kamfani Bouigue. Bugu da kari, da kullum kara zuba jari a rike kamfanonin sittin Sphere Internet - Europatweb.

The m (da ba wani asiri riga!) Nasara kasuwa Bernara Arno - sayan mutuwa daga shahararrun kamfanonin, wanda aka sa'an nan nuna a kan matakin da super-ribar. Jihar tsiro vertiginously. Business ilhami daga kasuwa a wani matakin kuma shi sa'a, da kuma alatu kayayyakin ko da yaushe a high bukatar. Ya kamata a lura da cewa shi ne sananne kuma mafi sadaka. Arno - tallafa art galleries, da goyon bayan dukkan mutane da nakasa Academy of Fine Arts, wanda ya sanar da can, da yawa na ciyar a search na talanti a cikin zane-zane da kuma kasuwanci.

hali

Bernar Arno da iyali mallaki wani kyakkyawan tarin Renaissance zane-zane, sun son gargajiya music. The mahaifinsa da kansa taka da piano da kyau, kuma ta auri wani sanannen pianist daga Canada Elen Merse, wadda ta haifa masa yara. Kamar kusan duk Frenchmen, Bernar Arno - sukar lamiri. Ya na son yankin nama da jini da kuma cakulan cake. Amma saba da bai gane cewa har ma da wadanda kusa da shi suna juya zuwa gare ku, kuma sau da yawa sosai - a rada. Jama'a ba son yin magana, daga cikin tambayoyin ki yarda. Kusan ba murmushi, dariya da kuma ko da 'yan'uwansa sun taba gani. Ya ce kadan. A yawa na tunani. Wannan shi ne duk Bernar Arno.

yara

Yara da yawa (daban-daban bayanai), amma ga wasiyya - Faransa daular na LVMH - yãƙi biyu ya Delphine da kuma dan Antoine. A key dukiya na Group fayil - Louis Vuitton, shi ne mataimakin shugaban kasar ta kwanan nan aka nada Delfina Arno-Hans. Matsayi da alhakin, saboda wannan alama haifar da fiye da rabin dukan daular ribar. Antoine kuma shugaban wani kamfanin, Actor - Berluti.

Dabbar yana da kyau ilimi, wanda ya sa shi zuwa sauri yin aiki: Faransa Business School da kuma Birtaniya School of Economics. Tuni a cikin shekara ta 2003, ta kasance a cikin LVMH Board of Directors. Shekaru biyar a matsayin mataimakin darektan Kirista Dior masu aji, a lokacin da wannan lokaci tepmy tallace-tallace girma ya sama wa talakawan a cikin masana'antu ninki biyu. Yana yiwuwa cewa za ta gaji daular halitta da mahaifinta. Duk da yake mutane da yawa ci gaba da Bet a kan Antoine. Babu wanda ya san abin da ya ke tunani game da duk wannan kaina Papa, wanda yana da uku mafi yaro da yawa dan'uwa.

Dan Bernara Arno

Dabbar - mai dankeriya, duk a mahaifinsa. Kamar yadda suka ce game da ita witty Faransa, "Napoleon alatu masana'antu" ko "kerkẽci a cashmere gashi." M, mai tsanani da kuma laconic. Mutane da yawa sun gaskata cewa, ba shakka, zai zauna a cikin Empire wani babban da muhimmanci post wani abu alaka hannun jari ko shugabancin na kwamitin gudanarwa. Amma Antoine - extroverted, m sarrafa da kuma zai iya da kyau zama fuskar sararin kungiyar. Abokan aiki yabe shi da kyau kwarai da hanyoyin sadarwa. Shi ne ya yi ya iya lallashe Gorbachev to star a cikin Louis Vuitton talla, karbi "Cannes Lions".

Dindindin hali tsegumi ginshikan, Antoine sa kowane mataki, neman aiki. Romance tare da model Nataley Vodyanovoy kawai ƙara rura wutar sha'awa a cikin iri. Bernar Arno da Vodianova nasaba da cewa ita matar ɗansa, da jikansa Maxim mahaifiyar. Antoine da dukan da cheerfulness ko da yaushe ƙ taru - wani dalilin da ya ke dauke da mafi gogaggen karta player (tare da duka kyauta daga ɗari shida da dubu dalar) domin wannan shugaban bukatar da yawa fiye da sa'a. Kuma ya bai sarauta daga yiwuwar cewa wata rana maye gurbin mahaifinsa a ofishin. Amma ba da daɗewa ba.

Spivakov da Louis Vuitton

A matsayin gaskiya lover of gargajiya music kuma sanannen shuni, Bernar Arno hannu da ke cikin abota da yawa lafiya masu kida. Vladimir Spivakov da Bernar Arno hadu a kan wannan ƙasa. A karshen ko sanya wani amfani sosai kyauta ga mawaki a kan ranar haihuwar - Case ga Stradivarius. Irin wannan shi ya dace ba kawai goge amma kuma ga mawaki a kan m hanya. A yanayin da ya sanya kansa, Patrick-Louis Vuitton.

Don shige ba kawai tsabar kudi da kuma fasfo, amma kuma lura da haruffa, kwangila, kirtani, 'yan bakuna, studs, hotunan da yara, da matarsa, da wasu magunguna, litattafan rubutunku da yafi. The wuya hali na Aljihuna for duk wannan ba ya faru. A wannan kyauta, ba ko da Aljihuna da kuma ja-daga masu ɗebo tare da rantsuwa, kamar kayan ado. Musamman luxuries ga wani mawaki wanda, bisa manufa, wani baƙo a alatu. Duk da haka, a cikin wannan yanayin ya juya waje, ba kawai na musamman, amma kuma dace.

m jirgin

Parisians kira wannan gidan wani crystal jirgin da ke dauke daya daga cikin abubuwan jan hankali na Faransa babban birnin kasar, ta zamani, gine-gine da mamaki. Himma don ƙirƙirar Center for Littafi Art ne gaba ɗaya mallakar Bernaru Arno. Wannan ya yanke shawarar ba da Paris wani wuri na musamman inda zasu yi mulki arts da kuma al'adu. A gini da m F. Gehry juya a cikin wani futuristic style, sosai kamar wani jirgin da filafili cike da iska.

A nan a wannan kyakkyawan gidan Fonda Lui Vuitton wani wasan kwaikwayon na "Moscow Virtuosi" jam'iyya ƙungiyar makaɗa karkashin baton na Vladimir Spivakov, mawaki na duniya daraja, wanda goge tare da goyon sanannun sunan, brilliantly bayan wasa Bach, kuma Tchaikovsky, Allaha a cikin al'amarin, shi yi aiki ba kasa gwani kuma kasa shahara hannuwanku. Abubuwa, kusa da rayuwar kanta zama aiki na gwaninta.