Marketing, Cibiyar sadarwa marketing
Marketing mix kuma da aka gyara a matsayin wani tasiri Hanyar kara tallace-tallace da kuma ribar.
Marketing mix kuma da aka gyara - shi ne mai sa na sarrafawa canji na kasuwanci dalilai, wani shiri da aka yi amfani kira wani martani daga manufa rynkov.Pod martani yakan haifar da kullum na bayyana ƙãra mabukaci sha'awa a wani samfurin, wadda tabbatar da ci gaban da kamfanin ya ribar.
marketing mix da sauran bangarorinsa suna da wani ɓangare na kamfanin, wanda babban burin shi ne ya kara da kudaden shiga part.
Wadannan iri marketing mix:
1) The marketing mix (4P) kunshi hudu aka gyara: samfurin, samfurin bayarwa ga abokan ciniki, farashin da kuma tallace-tallace gabatarwa a kasuwa.
A samfurin - dogara a kan wani kima da tsabar kudi gudana, su trends kuma kintace. An hadedde m shi ne fadada cikin kewayon a duka biyu cikin da kansa rarraba cibiyar sadarwa, da kuma a shigar da sabon kasuwanni.
Price - a key tattalin arziki da kayan aiki na marketing mix, yana da tasiri kai tsaye a kan riba na kamfanin. Dangane da farashin dabarun, kamfanin iya zama manufar low ko high, ko guda bambancin, da nuna bambanci ko fifiko ga, m, ko barga farashin.
Jigon da gabatarwa da kaya a kasuwa ne da gabatarwa daga cikin iri na wani samfurin, da karuwa a cikin juz'i na tallace-tallace da kuma image halittar wani sabon samfurin. Dabarun ga motsi dukiya kunshi a dauke da fitar dukan gasar, sweepstakes, bashi da taimako, da rangwamen, da dai sauransu
A Hanyar tallace-tallace na kaya za a iya za'ayi da sha'anin, ko dai ta hanyar cinikayya shamaki (rarrabawa, sake sayarwa, dillalai, dillalai, daban-daban jamiái, da dai sauransu).
4P ra'ayi ne da gaske a marketing matsayi, a cikin abin da mai sayarwa Halicci tallace-tallace dabarun, da kuma mabukaci tsinkayen da shi a matsayin wani zarafin samun wani amfani, da kuma wasu amfanin.
2) A yanzu lokaci zuwa marketing mix (4P) da kuma da aka gyara, da ƙarin aka gyara an kara zuwa ba dama da ci gaban da model irin matsayin 6P, 7P da 12P. Wadannan aka gyara sun hada da: marufi, sayen, ma'aikata, abokan ciniki, buying tsari, muhalli, da samun kudin shiga da kuma dangantaka da jama'a.
3) Don kwanan wata, akwai wani hali da wanda ya inganta ma'auni na ciki da kuma na waje marketing yanayi ƙara 4C ra'ayi ne amfani. A marketing mix kuma da aka gyara kunshi wadannan aka gyara: abokin ciniki bukatun da kuma bukatun, sadarwa, da sayen halin kaka, saukaka. Babban fifiko na wannan hadadden ne da zaɓin masu amfani. A cewar wannan ra'ayi, nauyin dalilai ne masu kaya, gasa da kuma lambar sadarwa masu sauraro. Duk da haka, kamar yadda m kwarewa ya nuna, wadannan dalilai ba za su zama hukunci.
Duk da kankare kokarin kara yawan aka gyara na kasuwanci mix, a sakamakon, shi ya zauna canzawa. Amma, duk da wannan, a wannan lokacin shi ne ainihin aiwatar da tsari na hulda da kare muhalli da kuma bincike na marketing mix, marketing kayayyakin aiki, da kuma albarkatun.
Marketing mix da sauran bangarorinsa suna da wani ɓangare na daban-daban marketing Concepts. A daidai zabi na marketing ra'ayi entails a Yunƙurin a ribar. Wannan zabi ya dogara a kan kasuwanci a raga, kazalika da ciki da waje yanayi na yanayi aiki.
Daya daga cikin manyan mahanga ne ra'ayi na gargajiya marketing, jigon da ya ta'allaka ne a cikin fuskantarwa da kamfanin ga mabukaci. A aikace-aikace na wannan ra'ayi yakan haifar da: akwai bukatun da cewa ba zai iya biyan data kasance kayayyakin, da bukatar kasuwa ne mafi girma daga wadata, da mai saye yana biya mafi girma price ga wani samfurin cewa ya gana da potrebnosti.Eto ne mafi m dama ga aikin sami wani alkuki kasuwar wannan ko cewa kamfanin ya samar taso bukatar da samun kudi girma, wanda shine ma'anar kowane kasuwanci.
Similar articles
Trending Now