Mark Hughes, wanda ya kafa da shugaban Herbalife: wani labari mai nasara

Kamfanin "Herbalife" yana da masaniya ga duk mazaunan duniya. Kamfanoni - samfurori na asarar nauyi, kulawa da nauyin kulawa da kulawa da bayyanar, an gabatar da su a wata babbar iyaka, - ya lashe dukan sassan duniya, mafi yawan janyo hankali ga mazaunan Amurka da Rasha. Ya kafa wannan iko a cikin 1980 Mark Hughes.

"Herbalife": bayanin rayuwar mutum biliyan

Me ya sa Hughes ya zabi wannan jagorancin aikin, wanda ya zama kasuwancin duk rayuwar?

Labarin da kowane ma'aikaci na kamfanin ya sani, ya ce wani abu mai karfi ya zama mummunan bala'i, wato mutuwar uwar. Duk rayuwarsu mai hankali, wannan matashiya ta yi ƙoƙari ya rasa nauyi, ya ƙoshi da abincin da ya sha kuma ya sha kwayoyi mai yawa don asarar nauyi. Yawancin su ya haifar da rashin barci, kuma, sakamakon haka, dogara ne ga masu tsabta. Da zarar mahaifiyar Mark ba ta farka daga shan barasa ba. A wancan lokacin tana da shekaru 36 kawai. Mark Hughes, wanda aka haifi ranar 1 ga watan Janairu, 1956, a wancan lokacin yana da tsufa da kuma dan shekaru 18 mai shekaru 18 wanda ya fahimci yadda duniya ta kasance matsalar matsala mai nauyi ga dukan 'yan adam.

Tun da mutuwar mahaifiyarta kafin kafa kamfanin da ya sanya shi biliyan biliyan, shekaru shida sun wuce. A cikin shekarun nan, Mark ya ci gaba da tabbatar da kansa a kamfanoni biyu da suka samar da kayayyakin abincin da ake amfani da shi don rashin hasara da kuma ingantawar kiwon lafiya; Har ila yau, na tsawon lokaci ya yi aiki a cibiyar, ya sake yin amfani da magungunan miyagun ƙwayoyi, inda ya sami wani kwarewa na tunani. Sanin da aka samu da basira ya ba Mark damar amincewa da daidaitattun zabi.

Mafarkinsa shine ya halicci samfurinsa, wanda zai iya sa miliyoyin murna. Rashin ikon rage nauyin ba tare da abinci da wahala ba tare da haɓakar kiwon lafiya shine abin da Mark yake nufi. Kuma ya umurci sha'awar wasu.

Ta yaya aka fara

Fatal shine haɗuwa da mai gabatarwa da mahaliccin abinci - Richard Marconi, mai kyau da, kamar Markus, da sha'awar matsalolin abinci mai kyau. Watakila ya taimakawa kudi a farkon Hughes. Amfanin "ganye na rayuwa", wanda ya karbi sunan da ake kira "Herbalife", akwai nau'ikan iri daban-daban. Wasu mutanen da suka sami sakamako, la'akari da wannan samfurin gaba daya mara amfani. Haka kuma Ƙungiyar Ƙungiyoyin Ƙungiyoyin Ƙungiyar Ƙasa ta Duniya ta tabbatar da hakan, wanda bincikensa ya nuna cewa miyagun ƙwayoyi ya ƙunshi abubuwa masu narkewa wadanda suke da haɗari ga jiki kuma suna da rinjaye.

Sayen farko na wanda ya kafa "Herbalife" Mark Hughes ya fito ne daga wani motar motoci a kan titi. Amma wannan ba abin da dan kasuwa keyi ba ne. Yana buƙatar talla, talla da kuma sake talla, da goyon bayan da m feedback. An gwada miyagun ƙwayar farko ta miyagun ƙwayoyi ta mahaifiyar Mark. Ta sami sakamako mai tsammanin kuma ya fara bayar da shawarar wannan samfurin ga abokai da sanannun.

Ciniki mai girma shine ainihin mahimmancin ci gaban kamfanin

A hankali, shahararrun samfurori sun kai gabarta. Hughes mai zurfi da kuma sahihanci, ganin cewa mutane sun fara ba da babbar kulawa ga lafiyar su, sunyi amfani da kamfanoni game da tallan tallace-tallace na hanyar sadarwa - hanyar da aka sani a cikin shekarun 70, amma Hughes ya yalwata.

Manufar sayar da yanar sadarwa shine zaɓi na wasu ƙungiyoyi masu goyon baya - makomar gaba ta kamfanin. Wadannan mutane an ba da wasu ilimin game da samfurin samar da kayayyaki da kuma hanyoyin kasuwanci. Ya kasance daga aikin zaɓaɓɓu cewa nasarar Herbalife ta dogara ne.

Mai ba da gudummawa mai muhimmanci shine muhimmin mahimmanci na kasuwanci mai cin nasara

Manufar kasuwancin yanar gizo mai ban sha'awa ne mai sauƙi: kamfanin ya zaɓi babban mahimmancin mutane da kuma koya musu fasalin samfurin da kuma hanyoyin da ke cikin kasuwanci. Bayan haka, aikin da ba a ba shi ba ne ya dogara ne akan yadda mutane ke tara sababbin ma'aikata. Ga kowane ɗayansu, kamfanin yana ba da zarafi don gina cibiyar sadarwarta ta hanyar kawo matakan da dama masu rarraba na gaba da sauransu. Dukkan wannan yana kama da dala, amma yana da mahimmanci da shi, saboda an samu kudin shiga daga sayar da samfur na ainihi. Gabatar da kayayyaki ta hanyar tallace-tallace da yawa, idan aka kwatanta da kudin talla, yana da daraja; Wannan, kazalika da ma'anar rashin kuɗi, shi ne muhimmiyar mahimmanci wajen zabar hanyar yin kasuwanci, wanda masanin shine Mark Hughes.

Herbalife wani kamfanin ne, babban mahimmancin ci gaban shi shine mai rarraba. Ruri daga aiki ya kasance ya zauna, babban tuki da karfi na kasuwanci. Wasu lokuta yana yiwuwa a bayyana ainihin haɗin haɗin kamfanin da ma'aikacin.

"Herbalife" yana tafiya a duniya

Mark Hughes ya ci gaba da ingantaccen tsari na taimaka wa ma'aikatan da suka fara aiki. A saboda wannan dalili, an shirya makarantu daban-daban, tarurruka, tarurruka na shekara-shekara, wanda shugaban da kansa da masu kafa suka gudanar. Wani dan jarida mai basira ya yi kokari don yin kasuwancinsa "kasa-kasa". Rasha a 1996-1999 dangane da tallace-tallace na kayan Herbalife ya zama na biyu bayan Amurka. Kuma Mark Hughes kansa ya kasance mai raba kaya. A cikin watanni shida na farko, shi da kansa ya shiga cikin kasuwanni 189. A hanyar, Hughes '' yan uwa biyu - Guy da Kirk Hartman - sun yi aiki a kamfaninsa.

Na farko, Mark Hughes, wanda tarihinsa ya yi kama da kyakkyawar labari tare da bakin ciki, ya yi duk abin da kansa: ya jagoranci sashen lissafin, ya nuna samfurin, ya tarurruka tarurruka da gabatarwa ga masu rarrabawa.

Rumors daga gare shi yada walƙiya azumi. Kowace rana da kowane sabon gabatarwar kamuwa da kamuwa da mutane fiye da mutane da ra'ayin wannan kasuwancin. Kamfanin ya fadada, a 1982 ya kai matakin duniya. An san Herbalife a duk faɗin duniya: ofisoshinsa sun karu, kuma an shirya wakilci a sassan mafi kusurwa na duniya.

Lokaci na sama da ƙasa

Wannan rikici ya faru a shekara ta 1985: tallace-tallace sun fadi, masu rarraba sun fara barin kamfanin, wasu masu amfani sun koma kotun tare da shari'ar. Litattafai na farko game da aikin yaudarar kamfanin da cutar da samfurin ya fito a jaridu da mujallu. Ya zo wurin Mark Hughes 'kira don sauraron Majalisar Dattijan. Duk da haka, yawancin abin kunya, kotu da kuma ketarewar wannan samfurin a Sweden bai hana a shekarar 1996 kamfanonin kamfanin sun kai dala biliyan 1 ba.

Yana da ban sha'awa cewa mai ba da bashi a makaranta ba shi da ilimi kawai; Magungunan ilmin likita da ilmin halitta bai yi nazarin ba, yana aiki ne kawai a kan babbar sha'awa da kuma sha'awar ƙirƙirar sabon samfurin don taimaka wa mutane. Mafi yawan daga bisani, masu shan magani sun fara aiki a cikin tawagarsa, daga cikinsu akwai shahararren Nobel Laura David Heber.

"Herbalife" yana da bukatar da kuma sanannen

Halin "Herbalife" ya karbi samarda mutane a akalla kasashe 80; Abinda aka samu a shekarar 2012 ya kai dala biliyan 4.1. Kisanci a cikin jagorancin kamfanin, wanda ke taimakawa wajen rasa nauyi sauƙin, ya kasance mai raɗaɗi. An zarge ta ne a lokacin sayar da kayayyakin da ke guba, ya gabatar da wasu shari'ar. Duk da haka, duk da kome, "Herbalife" ya ci gaba da yin aiki, an yanke hukunci a gabansa. Lalle ne, samfurin da kamfanin ya ba shi bai kawo illa ba, kuma ƙungiyar da ke da nasaba da nasarar ya kasance kuma ya kasance a yau a kasuwa. Herbalife kayayyakin suna bokan daidai da dokokin. Ba a sayar su a cikin kantin magani ba, saboda kamfanin yana bayyana kansa a matsayin kamfani na tallace-tallace.

Kuma me game da Mark Hughes? Duk wannan lokaci ya yi aiki ba tare da aiki ba kawai a cikin kasuwanci, amma har da sadaka, kuma a 1994, tare da matarsa Susan ta kafa Herbalife Family Foundation wanda ya taimaka wa yara.

Halin rayuwar Hughes

Married ya sau 4. A cikin shekarun 1980, matarsa Kathryn ta taimaka masa ta rubuta Herbalife. Rabu da ita, Hughes, wanda ya kasance mai cin nasara mai arziki, ya sanya Angela Mack, wanda ke dauke da sunan "Miss Sweden". Ya shirya ya zauna tare a cikin gidan da aka saya don $ 7 miliyan. A 1999, Hughes ya sayi sabon gida tare da yanki na mita 1000. M a Beverly Hills. Yayin da jihar ke tsiro, sha'awar da kuma girman kayan da aka saya sun girma. Bayan "Miss Sweden" shine "Miss Thumbelina Amurka" - Susan. A shekara ta 2000, sabuwar aure - a kan Darcy La Pierre, tsohon matar Jean Claude Van Damme.

Hughes ya ƙare a farkon: a shekaru 44. Bayan bikin da kamfanin ta ranar tunawa ya faru a lokacin barci numfashi Tashoshi. An yi zaton cewa dalili na wannan shine magunguna masu karfi a kan rashin barci da yawan giya. A ranar da aka sani game da mutuwar Hughes, haɗin kamfanin ya faɗo da kashi 12%.

Mark Hughes shi ne ainihin guru na kasuwancinsa. Da yake kasancewa a ginin kamfanin kusan kimanin shekaru 20, ya gudanar ba kawai don tabbatar da rayuwarsa ba, har ma don wadatar da yawan mutanen da suka ba da kansu ga aikin "Herbalife". Kuma, duk da yawancin zargi da kamfanonin da samfurin da yake samarwa, kamfanin yana rayuwa, yana aiki kuma yana da mashawarta.