Umbrella iri: Abũbuwan amfãni, kuma disadvantages

A ra'ayi na "laima alama" kwanan zo a cikin mu rayuwar yau da kullum. Abin da shi tsaye ga, abin da da rarrabe fasali, amfani ko rashin amfani. Wannan zai zama batun da wannan labarin.

Domin fahimtar gaskiya jigon da tambaya, shi wajibi ne don sanin dabi'u na asali manufar wannan Sphere PR, wato - iri. Wannan lokaci ne fiye gane wasu al'ada hoto image ko rubuta manufacturer takamaiman samfurin. Kasuwar ake sakawa da iri kamar yadda dorewa m ji daga cikin iri a tsakanin masu amfani. Yana da wannan siffa daga cikin mutum psyche Yanã shigar da m ji wasu kaya da kuma barga kin amincewa da wasu.

Umbrella iri na bukatar inganci da kuma na din-din-din "gabatarwa" na dama iri kayayyakin karkashin daya sanannun logo. Saboda haka ya faru da cewa mabukaci amincewa a cikin ingancin samfurin da aka sani manufacturer, ne mafi kusantar su sami wani, idan da ya gani shi a saba sunan ko lamba na manufacturer. Alal misali, kamfanin cewa samar da taushi drinks, baby abinci, pastries, shayi da kuma kofi, an sanar da mu a karkashin daban-daban iri sunayen - laima iri. A daukan hankali misali na wannan na iya zama wani iri Nestle, Swarzkopf, Coca-Cola, Danon da yawa wasu.

iri brands

Yau akwai da dama iri daga cikin iri:

- layi. An tsara don guda samfurin ko wani samfurin, yayin da a cikin layi iya zama da dama iri. Alal misali, mashaya "falala".

- Light. Wannan version ya shafi Bugu da kari na jerin kaya dan kadan modified samfurin (iyakance edition Pepsi m blue color). A wannan yanayin, a kara karuwa a iri na kaya ba a bukata.

- The iri tare da tsawo. Wannan dabarun damar da manufacturer, don samar da sabon kayayyakin karkashin data kasance sunan. Alal misali, wani sabon tarin bags sanannen iri. Akwai iya zama wani yawan kuri'a, amma sunan da ya zauna canzawa.

- mikakke. Wannan iri-iri a cikin layi kayyade gaban kaya da dama kayayyakin, sõyayya da guda nufi (a jerin gashi kula kayayyakin: shampoos, conditioners, gashi masks, da dai sauransu).

- The laima iri. Wani lokaci shi ne ake kira da "reference." Its ainihi - a fitarwa na widest nufi, jere daga bayan gida takarda zuwa sana'a Kosmet, ko tufafi da takalma, misali. Irin wannan dabarar ba su iya biyan wani kamfanin da yake riga rare da amince da amfani da.

Abũbuwan amfãni daga cikin tunani iri

Babban m al'amurran da sayar da kamfanin yin amfani da laima iri ne:

- wani Sauki zane na popularization na samfurin saboda iri wayar da kan jama'a.

- rage kudin da lokacin da za a kasuwar. Yana ba ya bukatar tsada manyan sikelin-iri talla ko neman wani asali sunan ga wani sabon samfurin: abokin ciniki, za su gane saba logo a kan samfurin ko manufacturer ta sunan.

- wani karuwa a tallace-tallace saboda da manyan yawan kayayyakin for daban-daban dalilai.

korau al'amurran

Umbrella iri yana da quite wani gagarumin drawback, wanda shi ne jefa gefe na da abũbuwan amfãni: da logo, kama da sanannun alama ko wata alama ce mai rare iri, sau da yawa yana amfani da fraudsters to m batun matalauta ingancin kayayyakin. Masanan basu ji dadin tare da jabu, abokin ciniki iya canja wurin wani mummunan ji a kan dukan samfurin matsayin dukan.