Ilya Balakhnin: bayyane, littattafai, kyauta

Kuna yarda tare da ra'ayi cewa talla da tallace-tallace ba su tsaya ba kuma suna buƙatar yin amfani da hanyoyin sababbin hanyoyin? A halin yanzu, ba zai yiwu a rage girman rawar da masu sana'a na talla ba, tun da yake wannan yanki yana ci gaba da bunkasa kuma baya tsayawa. Kwararrun likitoci sun cancanci a kowane bangare, amma sana'a da ke aiki a wurare daban-daban kuma suna nazarin kansa da kuma koya wa wasu suna da muhimmanci a cikin sharuddan sau uku.

Misali mai kyau na mutum wanda "ya yi kansa" kuma an dauki shi a matsayin mai bada shawara a cikin sababbin sababbin labarai, tallace-tallace, tallace-tallace da tallace-tallace - Ilya Balakhnin.

Ilimi:

An haifi Ilya Alexandrovich a 1987, a Moscow. A shekara ta 2009 tare da karrama ya sauke karatu daga Kimiyyar Siyasa Faculty na Moscow Jami'ar Jihar. Lomonosov Jami'ar Jihar Moscow. Daga baya, tare da karrama shige horarwa a Rasha Peoples 'Friendship University da kuma Jihar Jami'ar Management. Amma bai kula da aiki a sana'a ba, kodayake Ilya Balakhnin yana da girmamawa sosai ga iliminsa.

Da farko

Bayan kammala karatun Ilya Balakhnin ya fara aiki a wani kamfanin talla wanda ya samar da ayyukan SMM-marketing (Social Media Marketing). An kuma shiga wani sabon nau'in aiki - gabatarwa a cikin cibiyoyin sadarwar jama'a. Balakhnin da sauri ya zama wani abu a cikin sabon yanayi, kuma tun da, a cikin ra'ayi, hukumar ba ta aiki daidai, sai ya bar shi da sauri.

Kasuwancin kasuwanci

Balakhnin ya bude kasuwancinsa - kamfanin da aka ba da shawara mai suna Paper Planes, wanda ke ba da dama ga ayyuka, irin su: tallace-tallace na SMM, rijista da kuma janyo hankalin masu sauraro, masu tasowa da kamfanoni, da kuma bunkasa ayyukan ilimi. A wannan lokacin ƙungiyar ita ce mafi kyawun kamfanin kasuwanci a Moscow bisa tsarin RAAR. Kamfanin yana da fiye da 400, wanda ya haifar da ɗaukaka.

Bayar da Kai

Gudanar da abokin tarayya da kuma babban darakta Ilya Balakhnin game da ayyukan kamfanin na magana ne kawai a cikin manyan batutuwa. Ya bayyana kamfaninsa kamar haka: "Mu kamfani ne mai kulawa a Rasha". Irin wannan furci mai ƙarfi, ya tabbatar da yawan adadin abokan ciniki da ke aiki tare da kasuwanni masu sayarwa. Da yake nazarin aikinsa, Ilya Balakhnin yayi magana sosai game da abokansa, yana kiran su da babban wasika. Watakila wannan yana daga cikin manyan asirin nasarar da hukumar ta samu. Abokin ciniki yana sama da duka.

Da yake jawabi game da kwarewar aikinsa, Ilya Balakhnin ya bayyana ra'ayi cewa shekaru hudu da suka shude Paper Planes ya kafa wani aiki mai sauƙi: don tasowa ta hanyar kudaden shiga a kalla kowace ruble a kowace shekara. Shekarun 2014 ya yi nasara sosai ga kasuwannin, kuma ya karu da 36%. Daga bisani, kamfanin ya samu raguwa saboda rikicin, ya ji tsoron kasancewar tattalin arzikin. Rabin farko na shekara ta tabbatar da tsoro - wani digo kusan 9%. Sa'an nan kuma kaddamar da sababbin sababbin ayyuka, ciki har da wadanda ke da kasuwa a kasuwa, canza tsarin kulawa da kasuwanci, sake tsara tsarin kasuwanci da yawa. Kuma a sakamakon haka, 2015 aka rufe da riba na 12%.

Kamfanin ya canza mai yawa a wannan shekara:

- yawan ma'aikata ya karu da 10%;

- albashi ya karu da 1/3;

- yawan kuɗin ya kasance kashi 7%.

Hukumar ta gabatar da sabon tsarin don ma'aikatan horo, ci gaba da aiwatar da Lean. Ana aiwatar da ayyukan fiye da 100 a kasuwanni 28. Ƙaddamar yanki ya fara. Ilya yana da alfaharin kowane ma'aikacin, yana tabbatar da cewa kawai sana'a suna aiki a gare shi.

Koyarwa

A shekara ta 2010, Ilya, tare da goyon bayan IABC / Rasha, ya bude wani aikin fasaha na ilimi - Makarantar koyarwa. Shirin na farko shi ne hanya ta tunani, yana da ƙirar sababbin ra'ayoyi. Ilya Balakhnin shine masanin kimiyya na sababbin jaridu Superhero Squat, jami'ar Rasha ta farko. Na farko a makarantar da ke cikin rukunin sadarwa ta Social Media ya gabatar da horar da horar da "Ilimin sadarwa a sababbin sababbin labarai." Ayyukan aiki a makaranta ya zama Balahnin farawa a sabon sana'a - kocin.

New Media

Ilya Balakhnin, babban jami'in watsa labarun zamantakewa, ya ba da fifiko na musamman ga irin wannan kayan aiki kamar New Media. Da yake magana game da sababbin kafofin watsa labarai, ya lura cewa a yau babu bukatar sanar da shi, amma dole ne a yi ƙoƙari don shigar da masu amfani da sadarwa tare da mai sayarwa. Wannan yana haifar da rikice-rikice na sadarwa, mutum yana karɓar bayani daga ko'ina, sabili da haka yana da tsaftaccen bayani mai zurfi, a cikin wannan haɗin, yana da muhimmanci don haɗuwa da muhimmiyar mahimmanci don kafa dangantaka mai zurfi tare da mai saye.

A daya daga cikin tambayoyi Ilya Alexandrovich ya raba manyan alamun nasarar nasarar yakin talla a cikin sadarwar zamantakewa. Babban ma'auni Ilya Balakhnin ya kira aiki, ya lura da cewa har yanzu, akwai janye daga masu sauraro masu zaman kansu don faɗakarwa. Lokacin amfani da kayan kayan nishaɗi da kayan aiki mai sauƙi, kowane alama zai iya ƙara yawan yawan masu sauraro.

Balakhnin a yau

A cikin shekaru 8 da suka wuce, Ilya ya sanya kansa matsayin jagoran kwararru da kuma jaridar a cikin sababbin hanyoyin sadarwa da tallace-tallace. Yana da daruruwan lokuta, mai yawa masu aminci abokan ciniki da haɗin gwiwa tare da manyan kamfanoni duka a rukunin Rasha da na kasa da kasa. A cikin tsarin Shirin Shirin Fasaharsa kuma a matsayin mai ba da shawara mai zaman kansa, Ilya ya iya haɗin gwiwa tare da manyan kamfanonin kamar yadda Skolkovo, Rashancin Standard na Rasha, Microsoft, masu jagorancin kamfanoni a Rasha, hukumomin kasa da kasa kamar Coca-Cola, bankuna, Kuma manyan kasuwanni da har ma jihohi duka. Daga cikin shawarwarin da ya yi nasara, kamfaninsa na da ayyuka na musamman don bunkasa yanayin yanar gizon jihohi, da kwarewa wajen gudanar da yakin basira don kare mahaifa.

Trainings da kuma master azuzuwan

Ilya Balakhnin, wanda tarihinsa yake da alaƙa da kasuwanci, yana farin cikin raba abubuwan da ya saba da saninsa tare da farawa kwararru. Shi ne mawallafin horar da malamai. Ɗaya daga cikin na ƙarshe na mashawartan mashahuransa ana kiransa "Ta yaya za a amfana daga kafofin watsa labarun", ana nufin koyar da yadda za a yi amfani da su da kuma amfani daga SMM daga waɗanda basu san yadda za su yi amfani da shi ba.

Kamar yadda Mala'ika Balakal yake aiki a ayyukan kimiyya da aiki da kuma tarurrukan, ya nuna kansa a cikin ayyukan kungiyoyi da kungiyoyi. Balahnin sau da yawa yana aiki a matsayin gwani da kuma mai ba da shawara ga wakilan masana'antu na daban-daban matakan. Ayyukansa sun tara ɗaliban dalibai a manyan jami'o'in kasar. Sakamakonsa ya sa manyan taro masu yawa da suka danganci tallace-tallace da gabatarwa.

Publications

Ilya Balakhnin, wanda littattafansa yanzu sun haɗa a cikin TOP na takardun sayar da kayayyaki mafi kyau a kan tallace-tallace, a wani mataki ya gane cewa yana da wani abu da zai fada wa mutane. A shekara ta 2011, "majalisa na sabon kafofin watsa labaru na Rasha," kamar yadda ake kira shi, ya fara rubuta littafi wanda ya bayyana don yada kwarewar da yake da shi wajen sarrafa sababbin hanyoyin watsa labaru, wanda ya samu a yayin tattaunawa da manyan 'yan kasuwa na duniya, yayin warwarewa Taswirar ƙirar ma'aikata. Bugu da ƙari, "taken" Ilya ga manyan zaslegs da ake kira "Guru Mai jarida."

A shekarar 2012, littafin bugawa Ideabooks Publishing ya wallafa littafi mai suna "The Horizontal World: Economics, Innovations, New Media" by Ilya. Dalili na wannan littafi shine kwarewar gina gine-gine mai cin gashin kanta, shawarwari, babban aikin bincike. A cikin littafi na Ilya Balakhnin, nazarin aikin wanda ya bar manyan 'yan kasuwa na Rasha, yayi ƙoƙarin ba wa mai karatu ra'ayin cewa sabon zamani ya zo, wanda tsofaffin hanyoyin ba su aiki ba. Saboda haka, kana buƙatar koya koyaushe da aiwatar da hanyoyin sababbin hanyoyin, ta amfani da albarkatun sababbin kafofin watsa labarai. Littafin ya karbi mai yawa na amsawa mai kyau kuma zai kasance da amfani ga ma'aikata a fagen kasuwanci da talla. Har ila yau, Balakhnin shine marubucin da dama, game da al'amurra na sababbin sadarwa, manufofi na bayanai, kasuwanci da jagoranci.