Marketing, Marketing Tips
Jeri kuma tasiri na talla a daban-daban kafofin watsa labarai
A cikin kasuwanci na wasu samfurori da kuma ayyuka da yaki ga mabukaci talla tasiri ba za a iya overestimated. Talla inganta sayar da kayayyaki da kuma ayyuka, da kuma iri fitarwa. Channels na rarraba talla a cikin sau ne sosai m: shi ne waje talla, da kuma kafofin watsa labarai, da kuma, ba shakka, da rediyo da kuma talabijin, da kuma tsarabobi, da kuma nasu promotional abu kamfanoni. A tasiri na talla a kowane hali ne daban-daban, da kuma lokacin da na fara shirin yakin neman zabe, kawai bukatar la'akari da sa duk yiwu dalilai. All talla tashoshi na da pluses da minuses, wanda dole ne ya yi la'akari da dacewa kwararru nazari a kan irin wannan shirin.
Iri da kuma siffofin talla ne daban-daban, kuma a ko'ina yana bukatar mutum tsarin kula, dangane da burin da bukatar mabukaci masu sauraro.
Ka yi la'akari da wasu daga cikin mafi m da kuma yadu amfani iri daban-daban talla.
Outdoor talla
A tasiri na talla sanya, a waje ajiya kafofin watsa labarai ne babban isa. Ba kawai billboards tare da hanyoyi, amma kuma dukan kayayyaki a waje da kai sarari cikin bas, kuma dogo motoci, glowing akwatin da dare da ja hankalin masu wani m mai saye. Wannan ya hada da shagon da ãyõyinMu, rubuta da kuma lighting a bude sarari.
A abũbuwan amfãni daga irin wannan talla ne in mun gwada low cost, high mita na maimaita lambobin sadarwa. Ciki da cabin - har ma da yiwuwar shafe tsawon lamba tare da bayani mabukaci. A disadvantages - rashin selectivity daga cikin masu sauraro, da brevity na bayanai sako.
Talla a talabijin
Har yanzu quite na kowa, musamman tsakanin manyan kamfanonin nau'i na talla, saboda shi ya hada da wani image da kuma sauti da kuma launi, don haka da tasiri a kan masu amfani da, a kowane rukuni na ji. A tasiri na talla sanya, a TV, ma yana da nasa pluses da minuses.
Abũbuwan amfãni: manyan sikelin-gani, a mafi girma mataki na hankali.
Disadvantages: high kudin, cinkoson TV tashoshi talla jigogi, da ikon sauyawa zuwa sauran tashoshin watsa shirye-shirye a lokacin da ad naúrar, ba wani dogon lamba tare da mabukaci.
Talla a rediyo
da tasiri na talla a cikin wannan hali ya ta'allaka ne da cewa rediyo iya saurare zuwa ga masu saurare ko ina: a gida, a cikin ofishin, a cikin mota, a cikin ƙasa, kuma haka a.
Abũbuwan amfãni: low cost, taro, high ruwan dare yankin.
Disadvantages: ba su shiga a cikin fahimta da hangen nesa, amma saboda ta hanyar da shi mutum daukan wani babban bangare na bayanai, da karami da mataki na janye hankalin da mabukaci, da kuma ikon canja tashoshi a lokacin watsa shirye-shirye na tallace-tallace.
Talla a jarida
Wannan mashahuri nau'i na talla iya hada duka biyu low-cost raka'a a cikin gida jaridu, da kuma quite tsada masauki a cikin yayi da kuma rare mujallu, da tallata sarari a kan wasu inuwõyi na waxanda suke da dubban daloli. Yana aiki da kansa ƙayyadaddu ga kowane littafin, wanda ya kamata a dauka a cikin asusun. Wannan irin talla yana da abũbuwan amfãni, kamar yadda ya dace, da sassauci, thematic m. Amma akwai kuma disadvantages: gajeren duration da kuma kananan sauraro "secondary" masu karatu.
A jawo sama da talla yakin dole ne ya yi la'akari kuma da rabawa na masana'antu kasuwa, kamar yadda shi ne na bayar da muhimmanci ga daidai tsarin kula da tsarawa, da talla motsa. Alal misali, yankin sharudda dole ta hada da halaye na yankin, yawan - halaye na yanke masu yi, da sadaukar da brands da kuma salon, da kuma karshen-mai amfani da fifiko. A daidai da gine rabawa makirci iya kimanta cikin kewayon manufa kashi da kuma manufa kasuwar.
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